MMW Op-Ed: 8 Ways to Use Preheader Text to Improve Your Email Open Rates

[blogger]

MMW Op-Ed: 8 Ways to Use Preheader Text to Improve Your Email Open Rates

The following is a guest contributed post from Christopher Lester, Director of Concierge at Emma. Bad news, friends. Your subscribers spend less than 3-4 seconds deciding whether or not to open your email. And since at least 75% of folks first read email on their mobile device, it’s all too easy for them to swipe and delete […]

Source: You are not allowed to view links. Register or Login