Mobile Marketers: Are You Near Me Now?

[blogger]

Mobile Marketers: Are You Near Me Now?

It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness. Back then, cell users were asking the questions. Today, it’s mobile marketers. And the question they’re asking is: “Are you near me now?” Precise location data has the potential to be the “killer app” of mobile […]

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