Why SMS Is The Next Evolution of 1:1 Marketing

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Why SMS Is The Next Evolution of 1:1 Marketing

The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article about CMOs and their role becoming more ROI driven had my wheels spinning about the evolution of marketing and its circular nature. The foundation of marketing â€" in its purest […]

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