Marketing Mythology: The Dumb and Dumber Ideas Digital Marketers Should Dump

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Marketing Mythology: The Dumb and Dumber Ideas Digital Marketers Should Dump

In a just published white paper, Conversant Chief Marketing Officer Scott Eagle has debunked seven myths he believes prevent retail marketers from delivering maximum ROI through digital advertising. The paper looks at the accelerated pace of change vis a vis digital marketing tactics and strategies, and the challenges subsequently faced by marketing professionals. Eagle believes […]

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