Better Branding: What Happens When Employees Don’t Believe the Company Message?

[blogger]

Better Branding: What Happens When Employees Don’t Believe the Company Message?

Forbes has reported that only 50 percent of employees believe their company’s branding concept. Even fewer, the research reveals, are equipped to carry out the brand’s message. That should be a terrifying revelation for marketers. In recent published piece from Fusion360 – a leading digital marketing agency based in Salt Lake City, Utah – author […]

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