Mobile Shopper Marketing: Only 3% of Retailers Know How

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Mobile Shopper Marketing: Only 3% of Retailers Know How

What would happen if a retailer could pinpoint a shopper with whom it had connected previously via mobile? Ideally, the retailer could target such a shopper for a better in-store experience. Because — think about it — what’s the point of spending on mobile to attract customers but not having anything special to reward them […]

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