WPP’s Mobile Marketing Getting Boost with Location Data

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WPP’s Mobile Marketing Getting Boost with Location Data

Over the weekend, The Data Alliance – a WPP company – confirmed a new partnership with Factual, the self-proclaimed experts in making sense of the context of location. The partnership will enable WPP operating companies to leverage data that maps more than 65 million businesses in 50 countries to specific locations. In an era where […]

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