Incoming Hits Outbrain: ASA Ruling Cites Vague Native Ad Disclosure

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Incoming Hits Outbrain: ASA Ruling Cites Vague Native Ad Disclosure

Outbrain, a content recommendation platform whose eponymous content marketing module offers to help Internet publishers increase traffic to their websites, is dealing with some incoming attacks. The UK’s Advertising Standards Authority (ASA) has upbraided the company for what it considers improper disclosures that its “You May Also Like” and “Recommended for You” (among assorted headlines) […]

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