UK Beat: Mobile Ads Poised to Surpass Print

[blogger]

UK Beat: Mobile Ads Poised to Surpass Print

Mobile advertising in the UK will soon overtake the multi-billion pound newspaper and magazine market next year, (and surpass TV ad spend) to hit £4.5bn in 2016, according to a new forecast. Based on a report published by eMarketer and covered in The Guardian, it looks like mobile ad spend will grow by 96 percent […]

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