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The $30 Billion Advertising Gorilla is in Mobile

Started by blogger, July 08, 2014, 09:01:21 AM

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The $30 Billion Advertising Gorilla is in Mobile

There’s an oft-used American expression that talks of “the 800 pound gorilla in the room.” This reference to an organization, a person, or an idea so powerful it can’t be ignored might now be apt to describe mobile advertising. In a story reported by TheMediaOnline, a review of the recent presentation by industry heavyweight Mary […]

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