Lackluster In-House Expertise Impedes Mobile Marketing Success

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Lackluster In-House Expertise Impedes Mobile Marketing Success

The mass migration to mobile is turning every company into a mobile marketer (or a prospective one). But challenges abound. In addition to the difficulties inherent in developing any advertising campaign or strategy, there’s also a dearth of expertise in most firms. According to June, 2014 poll by Ascend2, reported by eMarketer, “lack of knowledge […]

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