Facebook Buys LiveRail to Improve, Serve Video Ads

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Facebook Buys LiveRail to Improve, Serve Video Ads

Facebook has purchased video ad tech startup LiveRail, a company which connects marketers to publishers on web and mobile. LiveRail targets 7 billion video ads to visitors each month. According to TechCrunch, the price was purportedly between $400 million and $500 million. The acquisition of the 170-person company could help Facebook own a bigger chunk […]

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