Study: When it Comes to Nurturing Leads, Email isn’t Enough

[blogger]

Study: When it Comes to Nurturing Leads, Email isn’t Enough

One of the most critical steps to convincing a prospective customer to make the purchase – “lead nurturing”- is a strategy that’s been employed by marketers since forever. However, a recent joint report from Oracle Marketing Cloud and Bizo - “The State of B2B Lead Nurturing” – shows that, when it comes to nurturing leads, […]

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