From Coca-Cola to Coach: Consumers in Developing Economies Want More Brand Ads

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From Coca-Cola to Coach: Consumers in Developing Economies Want More Brand Ads

Western economy consumers may have grown blase about ads from Nike, Coca-Cola, Coach –  but people in developing markets want to see more brand ads, not less. That was the takeaway from recent research missions undertaken by Facebook lead ad planner Kelly MacLean. “Brands in developing countries play a more pivotal role in general,” MacLean […]

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