Brands Pairing with Popular Users on Social Media

[blogger]

Brands Pairing with Popular Users on Social Media

When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog she posted it on going “viral.” She had become an online “influencer,” and brands sat up to take notice. Within days Shyba was so overwhelmed that she needed to hire […]

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