What Products Sell Via Mobile? New Research Provides Clues

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What Products Sell Via Mobile? New Research Provides Clues

Want to sell a home, a car, a washing machine via mobile advertising? It just might help. But a toothbrush, movie tickets, or hedonic items like a fancy watch or handbag? Maybe not. Researchers at Columbia Business School wanted to find out if banner ads on a smartphone’s web browser actually work. Their results reveal […]

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