Marketers Want to Know Who You Are: Data Collection Primary Mandate

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Marketers Want to Know Who You Are: Data Collection Primary Mandate

Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and advertisers to not only collect, but analyze a plethora of data on consumers and prospective customers. In Digiday and Neustar polling conducted in June 2014, and reported at eMarketer, it […]

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