Hitting It: Mobile Shoppers in Western Europe Tap ‘Buy’ Button More

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Hitting It: Mobile Shoppers in Western Europe Tap ‘Buy’ Button More

An explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe. As more consumers use smartphones and tablets, online sales have exploded, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.” According to comScore MobiLens, between January and March 2014, […]

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