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The Future of Email Marketing: Improve Content, Up Incentives

Started by blogger, July 23, 2014, 09:01:30 AM

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The Future of Email Marketing: Improve Content, Up Incentives

According to a recent post at AdWeek, email is increasingly read on mobile devices, but “that doesn’t mean the desktop is no longer relevant to marketers.” That’s just one of the takeaways from a report by Campaign Monitor analyzing behavioral data from nearly six million email-marketing campaigns across devices and platforms. “The findings show that […]

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