IAB Study: Native Advertising Boasts Benefits for Brands, Risks for Publishers

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IAB Study: Native Advertising Boasts Benefits for Brands, Risks for Publishers

Who gets the goodies when native advertising is employed? In one of the largest studies of people’s attitudes towards native advertising, 62 percent said that it didn’t help to enhance the reputation of news sites, but it did help brands to be seen on highly trusted media sites. Comprehensive coverage about the study was recently […]

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