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Is Mobile Ad Spending About to Overtake Television?

Started by blogger, July 30, 2014, 09:01:21 AM

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Is Mobile Ad Spending About to Overtake Television?

Mobile advertising is in growth mode. But when will it topple the king of the hill – television? According to eMarketer, advertisers will this year (for the first time ever) spend more on mobile-device ads than they spend on newspaper or radio. Market research company eMarketer also expects mobile-ad spending to soar 83 percent in […]

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