One Sticky Web: Online Influence on U.S. Retail To Grow

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One Sticky Web: Online Influence on U.S. Retail To Grow

Research firm Forrester, Inc. says the web will account for or influence 59 percent of U.S. retail sales by 2018, up from 52 percent this year. Its new report — “U.S. Cross-Channel Retail Sales Forecast: 2014 to 2018” — also suggests that sales which consumers begin via a digital medium but complete offline will account […]

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