Guess Who is Getting Their Cross-Screen Retargeting Strategy Right

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Guess Who is Getting Their Cross-Screen Retargeting Strategy Right

The folks at National Geographic Channel are proving just how effective a sound mobile cross-screen retargeting strategy can be, especially when the goal is higher ad recall and viewership. The case study in question relates to a National Geographic Channel cross-platform marketing campaign for its show “Life Below Zero.” The network retargeted viewers who had […]

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