Smart Ads For Smartphones: What Really Works?

[blogger]

Smart Ads For Smartphones: What Really Works?

The following is an exclusive guest contributed post for MMW by Miklos Sarvary, the Carson Family Professor of Business and the faculty lead for the Media Program at Columbia Business School.  Consumer brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to […]

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