Not All It’s Cracked Up to Be? Marketers Diss Mobile Search as ‘Worse than Desktop’

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Not All It’s Cracked Up to Be? Marketers Diss Mobile Search as ‘Worse than Desktop’

According to a recent study by Kenshoo, both mobile search spending and performance have room for growth. Kenshoo surveyed mobile marketers, finding that their main goals were online traffic and direct sales, each cited by 33 percent of search marketers. An additional 9 percent hoped to generate phone calls, 4 percent hoped to spur in-store […]

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