Econsultancy: Better Analytics Needed for Better Digital Marketing

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Econsultancy: Better Analytics Needed for Better Digital Marketing

If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study produced by Econsultancy put those doubts to rest. It showed that business professionals in the digital industry want more, and superior, analytics in order to better tailor their content to the demands of consumers who, […]

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