Have Your Cake and Eat It, Too: Content Marketing Can Augment Traditional Advertising

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Have Your Cake and Eat It, Too: Content Marketing Can Augment Traditional Advertising

“Given its long-term value, content marketing is quickly taking over traditional advertising as the preferred medium to reach customers. With well-executed content marketing, you can educate customers on entire industries and help them make more informed decisions.” So begins a column by John Hall recently posted at Forbes, which encourages marketers to recognize how valuable […]

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