MapQuest CMO: Maps An Underlying Feature to Every App on Mobile

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MapQuest CMO: Maps An Underlying Feature to Every App on Mobile

Who accesses a map on mobile and who is still stuck to the desktop? “Mobile app users skew a little bit younger, below the 35-year-old threshold, but our desktop audience is still holding strong between a 34-to-55-year-old audience,” says Brad Maglinger, CMO of Mapquest, in a recent eMarketer interview. When eMarketer asked if map numbers […]

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