Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users

[blogger]

Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users

It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Earlier this year, polling by Nielsen for xAd and Telemetrics revealed that 70% of mobile users (on tablets, smartphones, or both) came across ads in the previous month. […]

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