Smartphone Couponers Most Likely to Redeem Offers In-Store

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Smartphone Couponers Most Likely to Redeem Offers In-Store

Coupons and offers downloaded to smartphones are all the rage. According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones. But you’re still going to see these folks in the store. “More than one-quarter of US digital […]

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