Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots

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Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots

What works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times more effective than spots on TV. Oh — and it helps if you have a gecko. When it comes to the current crop of “top of mind” insurers, Geico led the pack. In a hotly […]

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