'Most exciting ever' Novartis drug points to huge sales

[riky]

'Most exciting ever' Novartis drug points to huge sales

<p><a href="http://news.yahoo.com/most-exciting-ever-novartis-drug-points-huge-sales-092159019--finance.html"><img src="http://l2.yimg.com/bt/api/res/1.2/zxy3pNtkwkDhJMDgyUUvoQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2014-08-31T164952Z_1_LYNXMPEA7U0BE_RTROPTP_2_CBUSINESS-US-NOVARTIS-RESULTS.JPG" width="130" height="86" alt="Logo of Swiss drugmaker Novartis is seen at its headquarters in Basel" align="left" title="Logo of Swiss drugmaker Novartis is seen at its headquarters in Basel" border="0" /></a>By Ben Hirschler BARCELONA (Reuters) - Sales forecasts for Novartis's new heart failure drug are being ramped up by analysts after strikingly good clinical trial results for a medicine doctors expect to transform treatment of the deadly disease. David Epstein, Novartis' head of pharmaceuticals, said the launch of the drug next year promised to be the company's most exciting ever and profit margins on the medicine would be good. The results of a keenly-awaited clinical trial on LCZ696 were released at the annual meeting of the European Society of Cardiology on Saturday and published in the New England Journal of Medicine with a glowing editorial. Investigators working on the study and the company itself believe it has potential to replace drugs that have been central to treating heart failure for a quarter of century, opening up a multi-billion dollar sales opportunity.</p><br clear="all"/>

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