‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile

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‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile

“Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet,” begins Steve Dille in a commentary for Marketing Land. “Today, however, email messages are more likely to be opened and […]

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