Electrolux takes on Whirlpool in U.S. with $3.3 billion GE Appliances buy

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Electrolux takes on Whirlpool in U.S. with $3.3 billion GE Appliances buy

<p><a href="http://news.yahoo.com/ge-sell-appliance-business-electrolux-3-3-billion-054117777--sector.html"><img src="http://l1.yimg.com/bt/api/res/1.2/G90ECeT3ywDjX2WosVmlyQ--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTg2O3E9NzU7dz0xMzA-/http://media.zenfs.com/en_us/News/Reuters/2014-09-08T054424Z_1006950003_LYNXMPEA8704A_RTROPTP_2_CBUSINESS-US-GENERAL-ELECTRIC-DIVESTITURE.JPG" width="130" height="86" alt="The logo of US conglomerate General Electric is pictured at the company's site in Belfort" align="left" title="The logo of US conglomerate General Electric is pictured at the company's site in Belfort" border="0" /></a>By Simon Johnson and Sven Nordenstam STOCKHOLM (Reuters) - Sweden's Electrolux AB said on Monday it would double U.S. GE's century-old household appliance business, which had $5.7 billion in 2013 revenue, could help the Swedish company expand beyond its core European market, where growth has trailed that in North America. Electrolux, the world's second-largest appliance maker by sales, will see its annual sales in North America more than double to over $10 billion, similar in size to Whirlpool's sales there. It also gets to keep the iconic GE Appliance brands.</p><br clear="all"/>

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