Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea

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Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea

There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,” Tynan, who is senior vice president of marketing at Liberty Bank for Savings in Chicago, argues that the rush to digital marketing might not be good for banks. “The rush […]

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