Cross-Channel Marketing: Only for the Committed Ten Percent?

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Cross-Channel Marketing: Only for the Committed Ten Percent?

Consumers now leapfrog from one device to another throughout a typical day. From a home laptop to a smartphone on the train to a tablet later on — yes, it has been a challenge for marketers trying to figure out how to track them across all platforms. That’s a big reason why cross-channel marketing was […]

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