Getting It Together: Execs Know Data Integration Key to Personalizing Marketing

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Getting It Together: Execs Know Data Integration Key to Personalizing Marketing

Personalization is increasingly critical in the quest to reach consumers with appropriate messages across a multitude of platforms. But it’s still a struggle to accomplish it. Why? Marketers haven?t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data […]

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