Digital Ad Tech Driving Annual Ad Spend

[blogger]

Digital Ad Tech Driving Annual Ad Spend

In ZenithOptimedia?s new Advertising Expenditure Forecasts, global ad spend is predicted to grow 5.3% to reach $523 billion this year. Internet advertising is the fastest-growing medium and is poised to expand by 17.1% this year. New technology is improving internet advertising formats and making internet display more interactive and attention-grabbing, with consumers more likely to […]

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