MMW Op-Ed: Why Brands Are Using Mobile App Loyalty Programs

[blogger]

MMW Op-Ed: Why Brands Are Using Mobile App Loyalty Programs

The following is am exclusive guest contributed post from Jason Wolfson, Marketing Manager at RadiumOne. Brands including Starbucks, 7 Eleven, Sephora, Sears, Men’s Warehouse and Gap all share one critical customer loyalty strategy: each has a mobile app loyalty program. The programs work by giving consumers a convenient access point to loyalty program features from […]

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