New Study Reveals Disconnect Between Brands and Consumers

[blogger]

New Study Reveals Disconnect Between Brands and Consumers

Kitewheel recently revealed the findings of an independently commissioned study — “The State of the Customer Journey 2014” — that ?examines the current breakthroughs and breakdowns in engagement with today’s connected consumer.? ?As new technologies and digital channels reshape the landscape of human interaction, the study reveals a significant disconnect between consumer expectation around experience […]

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