What Does the Washington Post Do to Profit from Mobile Advertising? Sales Chief Says It?s User-First Mentality

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What Does the Washington Post Do to Profit from Mobile Advertising? Sales Chief Says It?s User-First Mentality

Traditional publishers, once down for the count, are seeing a resurgence of interest in their offerings. It’s mainly due to the fact that the old line media companies have embraced the new world of mobile advertising. That’s clear from an engaging interview with Jeff Burkett, the senior director of sales, operations, and product strategy at […]

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