ANA Survey: At Least Half Of Marketers Don?t Have the Data to Do the Job Right

[blogger]

ANA Survey: At Least Half Of Marketers Don?t Have the Data to Do the Job Right

There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying? to ?native content? to ?mobile marketing,? yet many don’t have the tools to properly use the tech. According to an ANA survey conducted […]

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