Verifying Video: Nielsen and Adobe Partner to Create Digital Ratings Product

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Verifying Video: Nielsen and Adobe Partner to Create Digital Ratings Product

While marketers are getting better at creating engaging video, measurement of the effects has been slower to rev up. Now, the television measurement goliath Nielsen has tapped juggernaut digital company Adobe to create a product that more accurately measures online video audiences across the full spectrum of mobile devices. “Nielsen on Tuesday unveiled the ratings […]

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