Former Adobe exec's start-up seeks to improve the mammogram experience

[riky]

Former Adobe exec's start-up seeks to improve the mammogram experience

SAN FRANCISCO (Reuters) - Former Adobe Chief Marketing Officer Melissa Dyrdahl hopes to bring a spa-like feel to the experience of breast cancer screenings. Her start-up, Ella Health, has opened seven mammogram centers across the United States, in places ranging from Toms River, New Jersey to San Francisco. Ella's pitch: to improve the often nerve-wracking process so women will not skip their annual mammogram. "We want women to feel like they're in a spa, not a cold and clinical hospital," Dyrdahl, who is chief executive of the company, said in an interview. ...

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