Mobile Marketing: The Week in Review

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Mobile Marketing: The Week in Review

In case you missed it, here are some of the top stories in mobile marketing and advertising we?ve been following this week. Goodbye CTR: That Metric Doesn?t Cut It for Mobile Ad Measurement Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. But not today. Yahoo CEO Marissa Mayer Focused […]

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