New Study by Forrester Shows Drastic Room for Improvement in Profiling Mobile Consumers

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New Study by Forrester Shows Drastic Room for Improvement in Profiling Mobile Consumers

There is no doubt about it, we are in the midst of a mobile revolution. While marketers of all industries understand the need to expand their mobile marketing efforts, a shocking 73% of marketers are still unable to successfully profile their mobile consumer base. This is not because the desire is lacking, but because technology […]

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