Have Retailers Been Naughty or Nice? Socially Connected Holiday Shoppers Now Know and Will Act on the Information

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Have Retailers Been Naughty or Nice? Socially Connected Holiday Shoppers Now Know and Will Act on the Information

This holiday season — more than any other in recent history — should separate the wheat from the chaff. Why? Shoppers are using social media and other platforms to learn more about retailers, and it could make a big difference. Like Santa, consumers now know whether retailers have a reputation for being “naughty or nice.” […]

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