In a Multi-Screen World, the Moment Calls for the ?Mobile Commercial?

[blogger]

In a Multi-Screen World, the Moment Calls for the ?Mobile Commercial?

Americans no longer live in an “either/or” society — today it’s “both/and.” That’s why they don’t have to choose between their smartphones, their tablets, and the television. Often, they’re paying attention to all of them ? all at once. Moving forward, nothing is poised to chase the consequences of this reality faster than commercials. In […]

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