AOL?s Acquisition of MM: What Does it Mean?

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AOL?s Acquisition of MM: What Does it Mean?

On Thursday, AOL announced its acquisition of mobile ad company Millennial Media in a deal said to be worth some $238 million. According to a report from Mike Wiser of MAW, AOL’s acquisition reflects the company’s “continued investment in cross platform programmatic technology for marketers and publishers.” To explore the acquisition and its market impact […]

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