Australian watchdog sues Heinz over 'Little Kids' health claims

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Australian watchdog sues Heinz over 'Little Kids' health claims

Australia's consumer watchdog on Tuesday sued the Australian subsidiary of U.S.-based Kraft Heinz Co alleging it falsely advertised the nutritional value of its Little Kids Shredz range of food for young children. H.J. Heinz Company Australia Ltd was charged with multiple breaches of the consumer law, according to the Australian Competition and Consumer Commission (ACCC). The company's marketing of its Little Kids Shredz range as "nutritious food" and "99 percent fruit and veg" was false and misleading, the ACCC said in a statement.

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